em donaldson — Sydney-based graphic designer
//currently working as the in-house graphic designer for BridgeClimb Sydney and Scenic World,
while also freelancing on numerous projects including the new Sturt's Steps touring route.
New theatre signage
Project Inclusions:
Visual Identity Logo
Digital Web banners, social advertising, eDM design
Signage Way-finding signage
Print Posters and flyers, program design
Photography PR and event-day photography
This new theatre was opened in 2018 and it was a great project to be involved with, as I had the opportunity to not just create the logo and marketing collateral, but also to create way-finding signage to assist users as the move around the new space.
Working closely with the venue managers, I designed the wayfinding signage for the lifts, amenities and entrance.
I also developed the marketing collateral for the first season of shows, for both print, web and social, and worked with artists to take PR photography which were used to advertise the venue.