Summer festival

 

Project Inclusions:

Visual Identity Logo and style guide

Digital Web banners, social advertising, eDM design

Signage Banner advertising and event-day signage

Print Newspaper and magazine advertising, posters and flyers, program design

Photography PR and event-day photography

 

 

This festival brought together a variety of events, which I aimed to bring together under one consistent and cohesive brand.

 

My inspiration came from icons of summer including the rainbow paddle pop from which I developed my colour scheme, and the sunglasses in which I portrayed the tagline concept “so much so close”. 
The sunglasses became a give-a-way item at the events.

 

The project included the design of everything from the logo and style guide to digital and print advertising, and also working with event managers to produce artwork for the events.