Spring festival

 

Project Inclusions:

Visual Identity Logo and style guide

Digital Web banners, social advertising, eDM design

Signage Banner advertising and event-day signage

Print Newspaper and magazine advertising, posters and flyers, program design

Photography PR photography

 

 

This project included re-development of an aging brand. The artwork played on ‘zest’, bringing both the idea of orange zest and community activity and energy together.

 

I developed the logo in 2014, and was given the opportunity to create a complete new visual identity in 2015. I then consistently rolled out artwork for each year’s event. While the theme each year slightly changed, the overarching concept of ‘zest’ brought the events together.

 

2015 — A Touch of Zest

2016 — Squeezed with Zest

2017 — Your Slice of Zest

2018 — Get the Juice