em donaldson — Sydney-based graphic designer
//currently working as the in-house graphic designer for BridgeClimb Sydney and Scenic World,
while also freelancing on numerous projects including the new Sturt's Steps touring route.
Rollout of an iconic brand
Project Inclusions:
Visual Identity Style guide revision
Digital Web banners, social advertising, eDM design
Signage Flags, directional signage, digital signs,
walls decals
Print Brochures, flyers, posters, gift cards
Merchandise Creation of swing tags, price lists, photo mounts, backing cards for photography, customer certificates, health & safety cards, route maps
Stationery Business cards, letterhead, eSignature, forms, factsheets, badges
While the logo had already been created and typeface and colours chosen, my role was to bring the visual identity together across all platforms.
It was a busy couple of months, but an exciting time,
as I gave the company it’s new fresh look, designing for every facet of the organisation.