Music festival

 

Project Inclusions:

Visual Identity Logo and style guide

Digital Web banners, social advertising, eDM design

Signage Banner advertising and event-day signage

Print Newspaper and magazine advertising, posters and flyers, program design, car wrap

Photography PR and event-day photography

 

 

This was a new festival that aimed to bring Country Music to the Sydney Region. I was given the opportunity to develop a complete new identity for this festival.

 

I delivered all advertising for both print and digital platforms and worked with the media team, taking photos of artists and the MCs for PR and media, prior to the event.

 

I worked with event managers to curate a cohesive look and feel across the event, including the stage, wayfinding, crew shirts and lanyards.

 

The 2015 collateral, pictured, also includes my own photography from the 2014 event.